Whether posting for business or pleasure, URL shorteners can enhance your social media experience (at this point, I use bit.ly).  They help you to see what kind of reaction your posts are getting even when no one comments on them.  Tracking stats is very important to see how effective your efforts are.  For instance, if no one clicks on your link it could mean that…

1.) Your link is dumb and no one likes it

2.) You’re posting at the wrong time because the majority of your audience is not on their computers

3.) Your lead-in text was not enticing enough so that people would want to click the link

There’s probably a few other reasons but that’s a good start!

Check out this training video I made to learn all about the bit.ly URL shortener. (My apologies for the screaming kid half way through – I recorded this one from home).