Every time you make a public comment on social media, you open up the doors of a huge opportunity for your business.

There are millions of your potential customers wandering around on social media every day – and if you interact with them in the right way, they WILL go check out your profile. 

What will they find when they get there? 

Will they find an easy path towards your business that attracts them into your world so you can help them with your product or service?

Or will they look around a bit and say, “Oh… well, good for him” and move on to the next cat video? 

Getting into the mind of your potential stalker (or… customer)

People love posting on social media because it gives them that little dopamine boost… that voice inside says, “Hey! I’m not alone! People like me!” 

and then they scroll and scroll and scroll… 

It’s all highly addictive. And, like a drug pusher, we’re here to take advantage of that. 

Uh… well… but you’re a good kind of drug pusher! Haha… maybe that sounds bad. 

Face it, people are using social media whether you like it or not – they’re addicted. I’m addicted, you’re probably addicted (but we can quit any time, right? haha). They’re either going to look at someone else’s stuff or they can look at yours.

Besides, if you truly have a product / service that benefits people and solves their problems, you’re really doing them a disservice by keeping quiet about it.

So, actually you’re a real humanitarian – just look at you – helping people with the stuff you sell them.

All silliness aside, if you’re not selling people stuff you believe in and know is helpful and you’re just out to make a buck… just stop altogether. 

So, you’ve got to set up your profile in such a way that draws them in. You want to help them, right? You know your product / service is good for them, right? 

Help that wandering social media addicted soul out with some nice chicken soup in the form of your wonderful service.  

My new e-book goes through how to set up your profile to do just that.  

But let’s get back to those highly addictive reasons that make people love social media and can’t stop checking their devices all day long. How can you get these people attracted to your profile? 

Think about it… What are people excited about when they check their social accounts?

I’d take a bet that they’re checking to see if anyone liked, commented or shared their posts / pictures, etc. 

Let’s be honest, a lot of people don’t get a ton of action on their posts. You can blame it on the algorithms and a few other things and you’d be right. It’s annoying.

Ask yourself this, though: How do you feel when someone takes the time to comment on your post? 

You feel great!

You feel all pleased with yourself. It’s lovely. 

If it happens to be from a stranger, your natural reaction is to wonder…

“Who is this person that thinks my stuff is so cool?”

Besides, if you truly have a product / service that benefits people and solves their problems, you’re really doing them a disservice by keeping quiet about it. 

That brings me to something I just don’t get…

Why business owners don’t utilize some of the best advertising space they have available to them: their social media profiles (personal as well as business). 

Everyone’s wanting to see their business grow on social media. 

But lots of people struggle with it. 

They just can’t figure out how to get the right people to take an interest in what they have to offer. 

But let’s get back to those highly addictive reasons that make people love social media and can’t stop checking their devices all day long. 

What are they checking for? 

I’d take a bet that they’re checking to see if anyone liked, commented or shared their posts / pictures, etc. 

Let’s be honest, a lot of people don’t get a ton of action on their posts. You can blame it on the algorithms and a few other things and you’d be right. It’s annoying. 

Ask yourself this, though: How do you feel when someone takes the time to comment on your post? 

You feel great!

You feel all pleased with yourself. It’s lovely. 

If it happens to be from a stranger, your natural reaction is to wonder…

“Who is this person that thinks my stuff is so cool?” 

You go over to their profile and look around. Stalk through their photos – even waaaay back in their photos – looking for something that may attract you to them, tell you something about who they are… Where do they work? Do we have any mutual friends? etc. etc. 

I do this. We all do this. 

It’s actually really cool because we can essentially go through the get-to-know-you process in just a few minutes. 

Pro Tip: Don’t Be Boring… & Be Clear

To tell you the truth, a lot of times that I do this, I don’t usually find profiles that are very interesting. It’s usually the same old boring selfies and photos of food and typical memes that I’ve seen already. I don’t really learn much about what that person is all about. I don’t know, maybe people are just boring… I actually think a lot of people are just clueless about how to use social media very well.  

But sometimes I come across a profile that makes no mistake about what this person is about from the get go. I can easily see what they do… and if it resonates with me, I have a good reason to connect with them or even just go right over and subscribe to their email list and/or buy whatever they’ve got to offer! 

They take me by the hand and guide me down the path they want me to go on. 

It’s so simple and yet I hardly see anyone doing it.

Some people try, but it just comes off as super spammy to me. 

That’s why I put together The E-Com Traffic Machine. 

*btw, the title is focused on the E-Com niche but, really, it applies to any business.

It shows you how to optimize your profiles and give your potential customers a clear path to get into your world. 

And the best thing is that it’s a free bonus coming from stuff you’re probably already doing anyway.  

Those stalkers are scoping out your profile already. You best tell them what to do when they get there. 

If you need traffic, leads and more sales and want to do it organically, you’ve got to start doing this simple strategy.   

Go here to learn more and start implementing it today. 

Photo credit: Clint Patterson