What Makes People Click? (How to Write Great Headlines)


When I first started posting videos to YouTube I was pretty clueless.

I figured as long as I recorded an interesting video that was enough to get TONS of people to watch it.


As the months went by I was pretty annoyed by how little views I was getting. I’d put all that work in and for what?

But… One of my videos kept getting watched by people all over the world. It’s still my third most popular one.

The title?

“My One Major Takeaway from going to Berklee College of Music”

[It’s got some advice in there that transfers to anything you’re pursuing in life… but that’s another story for another day.]

People still click that video and watch ALL 8:26 minutes of it. 

Sure, there are a lot of reasons why people watch it…

But a big reason is the title.

Had I just called it “My impressions of Berklee…” or “My experience at Berklee…” I doubt it would be as popular.

I just so happened to stumble upon a formula for writing a good title / headline.

Interest = Benefit + Curiosity

If you don’t make the reader curious and tell them how they’ll benefit from clicking your stuff… you just won’t be getting many clicks.

I wouldn’t call myself a headline expert yet… (I’m sure the experts could find some crappy headlines in my stuff… hey, I’m trying :).  

But I have read a lot of what the experts have to say on the topic. 

And I recorded a video (below) sharing some of the best info I’ve come across on how to induce curiosity in your readers / viewers / whoever.

I also talk about a free resource at the end that’ll help you massively improve your persuasive writing skillz. (I’m kinda amazed at how many people don’t even know about it.) 

You might be surprised what a little learnin’ in this area will do for your results online. Start using the tips in this video today and see what happens.

Read ALL of Gary Bencivenga’s Marketing Bullets Here


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